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Nayeemul Islam
Junior Content Marketer
Partnerships / 3 Min.
Frankfurt am Main (Germany) - April 9th, 2025 – ESL FACEIT Group (EFG), the leading esports and video game entertainment company, and Shikenso Analytics today announced their collaboration to evaluate brand partnership performances across the largest esports events worldwide. In its role as a new data partner, Shikenso will provide EFG with advanced media valuation services on a holistic level.
As part of the multi-year agreement, Shikenso Analytics will deploy its brand partnership tracking solution at all major esports events organised and hosted by EFG, including Intel® Extreme Masters, ESL Pro League, ESL One, DreamLeague, Overwatch Champions Series, Call of Duty® League, and the Snapdragon Pro Series. By using a wide selection of tools as well as AI technology, Shikenso Analytics will provide detailed data insights and tracking viewership trends over time, accompanied with relevant metrics and reports.
Watch our partnership announcement video with ESL FACEIT Group:
By integrating advanced technologies, EFG can set new benchmarks in brand partnership management and commercial operations, further elevating its role as a leader in the esports and video games industry.
"Partnering with Shikenso Analytics marks an important step in optimizing the impact of our Brand Partnerships," said Tobias Vogt, VP Commercial Planning & Operations, EFG. "Their cutting-edge technology and data-driven insights will help us better understand the value we create for our partners across our events, ensuring we continue to drive meaningful engagement and maximize media performance across the most-watched and most-celebrated esports events worldwide."
Arwin Fallah Shiraz, Co-CEO & Co-Founder at Shikenso Analytics: “The partnership with ESL Group marks a new chapter for us at Shikenso. Providing our AI-technology to one of the leading forces in the esports entertainment industry solidifies our vision of establishing an industry-wide sponsorship analytics standard. We are excited to empower EFG with our data and support them for the years to come."
In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI.
Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media, and social media.
Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. Clients include agencies like Fuse, Sportfive, and GroupM, sports organizations such as the Belgium Pro League, DFL, and Club Brugge, as well as major brands like Pringles, Aldi, and Red Bull. With Shikenso, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data you can trust.
For more information, visit our homepage.
ESL FACEIT Group (EFG) is the leading esports and video game entertainment company dedicated to creating worlds beyond gameplay where players and fans become a community. EFG is built on a legacy of world-renowned brands, including ESL, FACEIT, DreamHack, and DreamHack Sports Games, providing innovative ecosystems for global communities of players, fans, and creators around the games they love. Working alongside leading partners, brands, and global IPs, EFG operates an unmatched portfolio of live events, digital platforms and developer tools that reach and engage millions of gamers worldwide.
For more information, visit www.eslfaceitgroup.com.
