Shikenso Wins ESA Award In Sponsorship Measurement & Insight

Frankfurt am Main (Germany) - March 17th, 2025 – Shikenso Analytics, a leader in sponsorship analytics, is proud to announce that it has been honored with the prestigious European Sponsorship Association (ESA) Award in the Measurement & Insight category. Among seven noteworthy finalists, Shikenso Analytics emerged as the winner, marking a significant achievement in an intensely competitive field. 

The awards ceremony took place on March 13th at The Brewery in London, bringing together some of the most influential players in the European sponsorship sector. Shikenso Analytics was recognized for its groundbreaking work in partnership with GIANTX a leading gaming and esports organization. The winning case, "Winning with Data: How Shikenso and GIANTX Build a Sponsorship Value Engine," showcased how data is leveraged to optimize sponsor integrations in digital content, maximizing sponsor value without compromising fan engagement.

 
 

“ We are incredibly proud to receive this recognition from the ESA. “Being selected from among seven finalists is a testament to our commitment to delivering fast and accurate sponsorship insights that drive tangible results.Our collaboration with GIANTX has been pivotal, and this case truly exemplifies how data can transform sponsor integrations.” 

Benedikt Becker, VP Marketing at Shikenso Analytics

The ESA Awards celebrate excellence across the sponsorship and marketing ecosystem, rewarding campaigns and partnerships that demonstrate creativity, impact, and strong returns on investment. 

We are grateful to the European Sponsorship Association for their kind words regarding our case study:

The award-winning case is available for instant download here.
 

About Shikenso Analytics: Your Pathway to Data-Driven Sponsorship Success. 

In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry-leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values ​​for a granular assessment of your sponsorship ROI. 

Shikenso's comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media and social media. 

Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. Clients include agencies like Fuse, Sportfive, and GroupM, sports organizations such as the Belgium Pro League, DFL, and Club Brugge, as well as major brands like Pringles, Aldi, and Red Bull. With Shikenso, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data you can trust. 

For more information visit our homepage or follow us on LinkedIn and X. 
 

About GIANTX: 

GIANTXis a leading global gaming and esports brand, formed through the merger between Giants Gaming and EXCEL Esports in December 2023. The organization fields top-class talent across multiple major gaming titles and is a founding member of both Riot Games' prestigious League of Legends EMEA Championships (LEC) and the Valorant Champions Tour (VCT).; to go alongside four other professional rosters. With its headquarters in London, Malaga, and Berlin, the organization possesses one of the most engaged and passionate followers in Europe with over 23 million fans. 
 
For more information, visit their homepage.