BLAST & Shikenso Forge Deeper Sponsorship Data Collaboration

Frankfurt am Main (Germany), April 04^th 2024 - BLAST, the leading global esports entertainment company, has broadened its dedication to commercial data excellence across its portfolio of events. Initially focused on the BLAST Premier tournament series, Shikenso Analytics now extends its services to includeBLAST R6 events and the Rocket League Championship Series, both organized by BLAST. As a trusted third-party data provider, Shikenso Analytics remains committed to providing BLAST with industry leading commercial media valuations.

Having first embarked on our journey with BLAST in 2021, I am exhilarated witnessing their remarkable success and the trajectory they’ve charted. Showcasing top-level production quality on their own events, they have swiftly ascended to hosting and managing major events across diverse gaming domains. We at Shikenso are thrilled to be part of their story by fueling data-driven sponsorship strategies for their events spanning Counter Strike, Rocket League Championship Series and BLAST R6.

Arwin Fallah Shirazi, Co-CEO & Co-Founder, Shikenso Analytics

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About Shikenso Analytics

In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI.

Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media and social media.

Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. With Shikenso, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data you can trust.

For more information, please visit: www.shikenso.com

About BLAST

BLAST is a global esports entertainment company - working with highly-regarded broadcasters, brands and communities across the world to innovate and deliver incredible entertainment.

BLAST creates, produces, broadcasts and distributes premium esports entertainment underpinned by industry-leading technology - whether this be in the shape of intimate broadcast studio shows, packed-out arena events in all corners of the globe or top-class multi-platform content.

The esports entertainment company has worked across a number of popular titles and delivered tournaments, content and shows in a variety of games, including: Counter-Strike, DOTA 2, VALORANT, Apex Legends and Fortnite. These shows will be watched on a global scale in 25 languages and across over 130 territories around the world in 2022.

The company’s leading light is BLAST Premier, a worldwide Counter-Strike tournament where the best teams and brightest stars fight it out for glory and a multi-million dollar prize pool. The tournament series has visited a number of iconic locations in recent years, from London to Copenhagen, Miami to Sao Paulo - uniting fans through their shared love of CS:GO.