Senior Marketing Manager
Frankfurt am Main (Germany), September 1st 2023 - Founded in 2017, Brazilian esports powerhouse FURIA has quickly skyrocketed to international heights with an impressive portfolio of over 10 skilled rosters. The organization won the "Prêmio eSports Brasil" award for best esports organization in Brasil in both 2020 and 2021, consistently demonstrating excellence, while solidifying its position as a dominant force in the global esports landscape. Now, FURIA is embarking on a partnership with German IT-firm Shikenso.
At the core of this collaboration lies the utilization of Shikenso's cutting-edge AI-driven tools, enabling FURIA to delve deeper into the dynamics of its current partnerships with industry giants like Red Bull, AGON by AOC, PokerStars, and Legion by Lenovo. Shikenso's cross-platform approach will empower FURIA with comprehensive insights across diverse channels, including live streams, video content, spoken partner integrations, and social media interactions. Through these insights, FURIA gains a holistic overview of all sponsorship assets, paving the way for a comprehensive understanding of their impact.
“FURIA always seeks the best partnerships to achieve top performance in all aspects of the organization, whether in competitive play or in business. That's why a partnership with Shikeso, a global leader in esports data solutions, is a natural step for us. It will provide strategic support to further strengthen our business partnerships, our core business, and solidify FURIA's position in the competitive scene.”
Andre Akkari, Founder & Co-CEO, FURIA
“As we relentlessly strive for excellence as frontrunners in sponsorship insights, our central objective is to establish a uniform standard for gauging media values across the industry. By leveraging our state-of-the-art technology, FURIA is positioned to unlock invaluable insights into the potency of its partnerships. As FURIA's global presence continues to flourish, we eagerly anticipate playing a pivotal role in fueling this growth journey with our data-driven contributions.”
Arwin Fallah Shirazi, CEO & Co-Founder, Shikenso GmbH
Shikenso GmbH is a Germany based analytics company working in the esports and gaming industry. By using artificial intelligence, the company enables representatives of the industry to evaluate and control their investments, sponsorships, and marketing activities in a sustainable way and furthermore creates a more transparent ecosystem towards endemic and non-endemic brands. Branded content or sponsorship assets are analyzed throughout live-streaming and social media platforms to exploit the full potential of every engagement and boost performance with reliable data.
For more information, please visit: www.shikenso.com
FURIA is one of the leading esports organizations in the world. Founded in 2017 by André Akkari, Jaime Pádua, and Cris Guedes, FURIA competes in the top titles and leagues of esports worldwide but aims for more than just competitive success: it seeks to become a sociocultural movement that positively impacts the contexts in which it is involved. Currently, it has structures in Brazil, Malta, and the United States that support its pillars of performance, lifestyle, content, business, technology, and social impact.