FURIA teams up with Shikenso Analytics in Data Partnership

Note: This article was published before our rebrand. You may notice our former logo or design elements.

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The Brazilian esports organization continues to expand its strategic positioning with AI-solutions to keep track of its sponsorships.

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Frankfurt am Main (Germany), September 1^st 2023 - Founded in 2017, Brazilian esports powerhouse FURIA has quickly skyrocketed to international heights with an impressive portfolio of over 10 skilled rosters. The organization won the "Prêmio eSports Brasil" award for best esports organization in Brazil in both 2020 and 2021, consistently demonstrating excellence, while solidifying its position as a dominant force in the global esports landscape. Now, FURIA is embarking on a partnership with German IT firm Shikenso.

At the core of this collaboration lies the utilization of Shikenso's cutting-edge AI-driven tools, enabling FURIA to delve deeper into the dynamics of its current partnerships with industry giants like Red Bull, AGON by AOC, PokerStars, and Legion by Lenovo. Shikenso's cross-platform approach will empower FURIA with comprehensive insights across diverse channels, including live streams, video content, spoken partner integrations, and social media interactions. Through these insights, FURIA gains a holistic overview of all sponsorship assets, paving the way for a comprehensive understanding of their impact.

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“FURIA always seeks the best partnerships to achieve top performance in all aspects of the organization, whether in competitive play or in business. That's why a partnership with Shikeso, a global leader in esports data solutions, is a natural step for us. It will provide strategic support to further strengthen our business partnerships, our core business, and solidify FURIA's position in the competitive scene”, said Andre Akkari, Founder & Co-CEO at FURIA.

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“As we relentlessly strive for excellence as frontrunners in sponsorship insights, our central objective is to establish a uniform standard for gauging media values across the industry. By leveraging our state-of-the-art technology, FURIA is positioned to unlock invaluable insights into the potency of its partnerships. As FURIA's global presence continues to flourish, we eagerly anticipate playing a pivotal role in fueling this growth journey with our data-driven contributions”, said Arwin Fallah Shirazi, CEO & Co-Founder at Shikenso GmbH.

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About Shikenso

Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximize performance.

Because ROI is a numbers game. So play it to win.

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About FURIA

FURIA is one of the leading esports organizations in the world. Founded in 2017 by André Akkari, Jaime Pádua, and Cris Guedes, FURIA competes in the top titles and leagues of esports worldwide but aims for more than just competitive success: it seeks to become a sociocultural movement that positively impacts the contexts in which it is involved. Currently, it has structures in Brazil, Malta, and the United States that support its pillars of performance, lifestyle, content, business, technology, and social impact.

For more information please refer to FURIA’s official website.