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Nayeemul Islam
Junior Content Marketer
Partnerships / 2 Min.
Frankfurt / Lausanne, May 20, 2025 - Volleyball World has agreed to a partnership with sponsorship valuation specialist Shikenso Analytics to take its sponsorship performance reporting to the next level.
As volleyball continues to grow across global arenas and digital platforms, this partnership equips Volleyball World with cutting-edge AI tools to monitor brand exposure in real time, across both live and replay broadcasts of volleyball and beach volleyball events, as well as on VBTV and social media.
From courtside sponsor boards to digital overlays and brand shoutouts, audible and visible exposure will now be tracked, analyzed, and valued with precision, helping partners maximize their ROI and understand what they're getting from their investment.
Oliver Clarke, Head of Sponsorship at Volleyball World commented: "We're excited to partner with Shikenso to deliver cutting-edge, data-driven insights to our partners. This collaboration will provide a new level of transparency, enabling our partners to fully understand and maximise the value of their partnership with Volleyball World."
Arwin Fallah Shirazi, Co-CEO & Founder of Shikenso Analytics said: Volleyball World is redefining how global sports properties engage fans and partners across platforms. Their commitment to innovation, especially in the digital space, makes them an ideal partner for us. Through this collaboration, we're equipping Volleyball World with the tools to track and understand brand exposure, from broadcast overlays to social media performance and audio mentions. It's about delivering transparency and measurable value to the partner involved, and we're proud to support that mission.
With a growing global audience and a mission to elevate the sport, Volleyball World's partnership with Shikenso reflects a broader industry shift: data is no longer a 'nice to have' - it's essential for modern sponsorships.
Volleyball World is the commercial arm of the FIVB, formed in partnership with CVC Capital Partners, dedicated to growing and promoting volleyball worldwide. It operates key international volleyball and beach volleyball events, including the World Championships, Volleyball Nations League and the Beach Pro Tour. Through live events and digital innovation, Volleyball World connects all volleyball stakeholders, including fans, athletes and corporate partners, creating an integrated ecosystem that drives engagement and investment across the sport.
Visit en.volleyballworld.com/ for more information.
In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry-leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI.
Shikenso's comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media and social media.
Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. With Shikenso, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data you can trust.
Visit shikenso.com for more information.
