Shikenso GmbH, a leading analytics provider in the sports, esports and entertainment space, has officially launched its new brand identity. This rebrand marks a significant milestone in the company’s evolution, refelcting its sharpened focus, expanded vision, and strengthened commitment to delivering high-impact data intelligence.
What began as a vision to decode the digital world has matured into a company that empowers global team & clubs, rights holders, agencies and brands with data that matters. This new identity reflects our evolution. Precise, refined, and future-facing. We’ve sharpened our edges, clarified our message, and realigned our visual language to match the impact we create every day.
Why we rebranded
Since its founding, Shikenso has grown from a data analytics startup into a strategic intelligence partner for some of the most influential organizations in sports, esports and digital entertainment. As the company scaled, its role expanded, no longer just tracking data, but turning it into smart, actionable decisions.
“Our old identity helped us get started. But we’ve outgrown it,” said Karsten Schonauer, Creative Director at Shikenso. “This rebrand reflects who we are now. Clear in our purpose, confident in our offering, and sharper than ever in the insights we deliver.”
What’s changed, and what hasn’t
Looking ahead, the future of sponsorship analytics is bright. As technology continues to advance, Shikenso is committed to evolving its tools to meet the changing needs of brands. The integration of AI and machine learning will further enhance the ability to predict trends and measure success, allowing brands to stay ahead of the curve in an ever-competitive market.
Our vision for the future
The rebrand isn’t just a cosmetic change. It’s a strategic step toward a more focused, scalable, and globally recognizable Shikenso. As the digital world becomes noisier, our mission is more relevant than ever: To cut through complexity and empower organizations with data that drives action. From AI-powered performance tracking to sponsorship intelligence and real-time insights — Shikenso is ready for what’s next.
Same Drive, Clearer Vision
This is the start of a new chapter, but not a new mission. We’re still focused on one thing: empowering you with data that drives action. Because in a world overloaded with information, we help you see what actually matters.
Welcome to the new Shikenso.
Related reads
Get new insights straight to your inbox
Don’t miss out on the insights that the press and media rave about!