Aldi France Partners with Shikenso Analytics

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The international retail chain powers up its esports strategy with best-in-class data solutions.

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Frankfurt am Main (Germany), June 20^th 2024 - ALDI Nord, one of the largest supermarket chains and the inventor of discount, is now embarking on a partnership with Shikenso Analytics to measure their sponsor exposure in esports.

The ALDI Nord Group is one of the leading international retail enterprises. With a tradition stretching back over 110 years, the ALDI brand is synonymous with the invention of discount retail. Today, ALDI Nord employs over 91.000 people across eight European countries, including France, where the company has been operating in since 1988.

The discount retailer first ventured into the French esports and gaming world in 2020 when it collaborated with Team Vitality, Solary and LFL to develop dietary plans that would support players in their everyday training and performance-enhancing endeavors. ALDI France reinforced its commitment to esport in 2023 at the creation of Gentle Mates launched by Squeezie, Gotaga and Brawks. For an international brand that is already highly engaged in esports with various engagements, it’s only fitting to turn to a sponsorship intelligence partner like Shikenso Analytics Going forward, ALDI France will be tracking and measuring their sponsorship success with partnered esports teams Team Vitality, Gentle Mates and Solary to foster long term relationships, optimize their partnerships and build data driven strategies. Using Shikenso’s elite video and social media analysis, they will not only measure their brand exposure and performance but also get access to exclusive event reports.

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“We are happy to work with Shikenso on the monitoring of our esport partnerships. Gaining additional insights will help us to measure our day-to-day activations and be able to understand the full potential of our esport assets”, said Benjamin Taouss, Sponsorship Manager at ALDI France.

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“It’s our pleasure to welcome one of the leading retail enterprises as our esteemed partner. ALDI France’s presence in the esports world is a testament to the fact that all major brands should keep an eye on this very space. As the brand continues to explore the esports arena, we are eager to use our data-driven contributions to play a significant role in advancing this path of growth”, said Arwin Fallah Shirazi, Co-CEO & Co-Founder at Shikenso Analytics.

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About Shikenso

Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximize performance.

Because ROI is a numbers game. So play it to win.

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About ALDI France

ALDI has been present in France since 1988. The current 1,320 shops are managed by 13 regional companies. These companies employ more than 16,000 people, 90% of whom have permanent employment contracts. ALDI Nord is one of the major players in the international retail market. The inventor of discount, represented in eight European countries, is committed to going every day to offer its customers the best quality at the best price. The key to ALDI Nord's lasting success is based on on its presence in Europe, with more than 91,000 employees across Germany, Belgium, France, Luxembourg, the Netherlands, Poland and the United Kingdom, Luxembourg, the Netherlands, Poland, Portugal and Spain.