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Karsten Schonauer
Creative Director
Partnerships / 3 Min.
Frankfurt am Main (Germany), June 20th 2024 - ALDI Nord, one of the largest supermarket chains and the inventor of discount, is now embarking on a partnership with Shikenso Analytics to measure their sponsor exposure in esports.
The ALDI Nord Group is one of the leading international retail enterprises. With a tradition stretching back over 110 years, the ALDI brand is synonymous with the invention of discount retail. Today, ALDI Nord employs over 91.000 people across eight European countries, including France, where the company has been operating in since 1988.
The discount retailer first ventured into the French esports and gaming world in 2020 when it collaborated with Team Vitality, Solary and LFL to develop dietary plans that would support players in their everyday training and performance-enhancing endeavors. ALDI France reinforced its commitment to esport in 2023 at the creation of Gentle Mates launched by Squeezie, Gotaga and Brawks. For an international brand that is already highly engaged in esports with various engagements, it’s only fitting to turn to a sponsorship intelligence partner like Shikenso Analytics Going forward, ALDI France will be tracking and measuring their sponsorship success with partnered esports teams Team Vitality, Gentle Mates and Solary to foster long term relationships, optimize their partnerships and build data driven strategies. Using Shikenso’s elite video and social media analysis, they will not only measure their brand exposure and performance but also get access to exclusive event reports.
“We are happy to work with Shikenso on the monitoring of our esport partnerships. Gaining additional insights will help us to measure our day-to-day activations and be able to understand the full potential of our esport assets.”
Benjamin Taouss, Sponsorship Manager, ALDI France
“It’s our pleasure to welcome one of the leading retail enterprises as our esteemed partner. ALDI France’s presence in the esports world is a testament to the fact that all major brands should keep an eye on this very space. As the brand continues to explore the esports arena, we are eager to use our data-driven contributions to play a significant role in advancing this path of growth.”
Arwin Fallah Shirazi, Co-CEO & Co-Founder, Shikenso Analytics
For more updates and information, follow Shikenso on Twitter and Linkedin, or visit our website.
About Shikenso Analytics
In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI.
Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media and social media.
Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. With Shikenso, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data you can trust.
For more information, please visit: www.shikenso.com
ALDI has been present in France since 1988. The current 1,320 shops are managed by 13 regional companies. These companies employ more than 16,000 people, 90% of whom have permanent employment contracts. ALDI Nord is one of the major players in the international retail market. The inventor of discount, represented in eight European countries, is committed to going every day to offer its customers the best quality at the best price. The key to ALDI Nord's lasting success is based on on its presence in Europe, with more than 91,000 employees across Germany, Belgium, France, Luxembourg, the Netherlands, Poland and the United Kingdom, Luxembourg, the Netherlands, Poland, Portugal and Spain.
