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Nayeemul Islam
Junior Content Marketer
Partnerships / 2 Min.
Frankfurt am Main (Germany) - May 07, 2025 – Shikenso Analytics, a trailblazer in AI-driven sponsorship valuation, is proud to announce its latest partnership with esports powerhouse, Alliance. This collaboration marks another exciting milestone in Shikenso’s mission to empower the world’s leading teams with data-driven insights, strengthening its momentum and growing presence at the forefront of the esports analytics landscape.
Alliance, a major force in competitive gaming with successful rosters across multiple esports titles, has rapidly grown to secure partnerships with globally recognized brands. By integrating Shikenso Analytics’ AI-driven tools, Alliance will now track and quantify brand exposure across its social media and streaming platforms. Shikenso’s insights will enable Alliance and its sponsors to measure engagement precisely, optimize sponsorship impact, and make data-driven decisions.
Kelly Ong, Chief Strategy Officer & Co-Owner at Alliance: “Esports thrives on innovation and data is the fuel for that innovation. Data is our strategic compass. Partnering with an endemic company like Shikenso will revolutionize how we understand and leverage data, ensuring we deliver exceptional value to our partners and fans alike.”
Arwin Fallah-Shirazi, Co-CEO & Co-Founder at Shikenso Analytics: “Alliance is an exceptional organization with ambitious goals, and we're proud to support them with advanced analytics solutions. Our tools will empower Alliance to maximize the value delivered to sponsors and accelerate their already impressive growth trajectory in the esports industry.”
For more insights on sponsorship analytics and partnership opportunities, visit Shikenso’s website.
In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry-leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI.
Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media, and social media.
Our approach simplifies the complex, making actionable insights accessible for teams, rights holders, and brands. Clients include agencies like Fuse, Sportfive, and GroupM, sports organizations such as the Belgium Pro League, DFL, and Club Brugge, as well as major brands like Pringles, Aldi, and Red Bull. With Shikenso, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data you can trust.
For more information, visit our homepage or follow us on LinkedIn and X.
Formed in September 2013, Alliance is a globally recognized esports organization, known for its top-tier tournament-winning rosters and creators that make waves on the internet. Since its inception, Alliance has brought home 56 championship trophies, along with hundreds of tournament wins and podium finishes across 18 esports titles. Alliance vows to inspire fans worldwide and push the boundaries of esports, all while staying true to their values.
For more information, visit Alliance.gg.
