Alliance Partners with Shikenso to Elevate Sponsorship Value

Note: This article was published before our rebrand. You may notice our former logo or design elements.

‍

Shikenso Analytics partners with Alliance to deliver AI-powered sponsorship insights, enabling the esports team to track brand exposure and optimize value.

‍

Frankfurt am Main (Germany) - May 07, 2025 – Shikenso Analytics, a trailblazer in AI-driven sponsorship valuation, is proud to announce its latest partnership with esports powerhouse, Alliance. This collaboration marks another exciting milestone in Shikenso’s mission to empower the world’s leading teams with data-driven insights, strengthening its momentum and growing presence at the forefront of the esports analytics landscape.

Alliance, a major force in competitive gaming with successful rosters across multiple esports titles, has rapidly grown to secure partnerships with globally recognized brands. By integrating Shikenso Analytics’ AI-driven tools, Alliance will now track and quantify brand exposure across its social media and streaming platforms. Shikenso’s insights will enable Alliance and its sponsors to measure engagement precisely, optimize sponsorship impact, and make data-driven decisions.

Kelly Ong, Chief Strategy Officer & Co-Owner at Alliance: “Esports thrives on innovation and data is the fuel for that innovation. Data is our strategic compass. Partnering with an endemic company like Shikenso will revolutionize how we understand and leverage data, ensuring we deliver exceptional value to our partners and fans alike.”

‍

Arwin Fallah-Shirazi, Co-CEO & Co-Founder at Shikenso Analytics: “Alliance is an exceptional organization with ambitious goals, and we're proud to support them with advanced analytics solutions. Our tools will empower Alliance to maximize the value delivered to sponsors and accelerate their already impressive growth trajectory in the esports industry.”

‍

‍

‍

About Shikenso

Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximize performance.

Because ROI is a numbers game. So play it to win.

‍

‍

About Alliance

Formed in September 2013, Alliance is a globally recognized esports organization, known for its top-tier tournament-winning rosters and creators that make waves on the internet. Since its inception, Alliance has brought home 56 championship trophies, along with hundreds of tournament wins and podium finishes across 18 esports titles. Alliance vows to inspire fans worldwide and push the boundaries of esports, all while staying true to their values.

For more information, visit Alliance.gg.  

‍