Frankfurt am Main (Germany), September 5th 2023 - BLAST Premier, a prominent global Counter-Strike tournament series, remains unwavering in its commitment to excellence and quality across all facets of its operations. Particularly in the realm of data, there is no room for compromise, as the quality of data has a fundamental impact on the company's overall success. In alignment with this standard, BLAST Premier is renewing the commercial data partnership with German IT firm Shikenso Analytics. Shikenso will once again take on the role of a trusted third-party data provider, bolstering BLAST Premier's pursuit of precise, insightful data to inform strategic decisions and elevate business performance.
“Being able to provide value and insight for our partners is crucial to creating sustainable, successful and long-term brand collaborations. Shikenso’s approach to data analysis is both innovative and highly detailed, meaning we can provide in-depth insights for all partners and continue to develop our partnership offering from strength-to-strength.”
Oliver Clarke, Commercial Director, BLAST
“Our unwavering commitment to providing top-tier sponsorship data solutions has not only allowed us to work with industry heavyweights but also to establish a standard for sponsorship and media values tracking within esports. BLAST's decision to partner with us again is a testament to our service quality. As we look forward to the upcoming tournaments, we're equally excited about our continued close collaboration with the BLAST team.”
Arwin Fallah Shirazi, CEO & Co-Founder, Shikenso GmbH
Shikenso GmbH is a Germany based analytics company working in the esports and gaming industry. By using artificial intelligence, the company enables representatives of the industry to evaluate and control their investments, sponsorships, and marketing activities in a sustainable way and furthermore creates a more transparent ecosystem towards endemic and non-endemic brands. Branded content or sponsorship assets are analyzed throughout live-streaming and social media platforms to exploit the full potential of every engagement and boost performance with reliable data.
For more information, please visit: www.shikenso.com
FURIA is one of the leading esports organizations in the world. Founded in 2017 by André Akkari, Jaime Pádua, and Cris Guedes, FURIA competes in the top titles and leagues of esports worldwide but aims for more than just competitive success: it seeks to become a sociocultural movement that positively impacts the contexts in which it is involved. Currently, it has structures in Brazil, Malta, and the United States that support its pillars of performance, lifestyle, content, business, technology, and social impact.