BLASTing the Competition

30th March 2021

Shikenso Analytics enters a commercial data analysis partnership with global esports media network BLAST to provide brand insights and sponsorship analytics.

Karsten Schonauer  

Karsten Schonauer
Creative Director


 

146 million views. 1.5 billion minutes of consumed content. 500 hours of broadcasting. That's BLAST's 2020 in a nutshell.

The global esports media network is one of the greatest when it comes to world-class esports entertainment. Globally known for its high value production of some of the greatest Counter Strike: Global Offensive events and tournaments, the organisation has become an integral part of the esports industry. BLAST's current market position enables it to provide a stage for the world's best teams and players to compete in one of the most sought after events of the year while also providing the same stage for its global brand partners. 

 

“Creating successful and long-term partnerships with leading brands around the world is hugely important to BLAST and our future ambitions. Being able to provide partners with in-depth reports, showcase the value in partnering with BLAST and help us analyse how to improve our offering goes a long way to achieving this. Shikenso’s bespoke and innovative approach to brand analysis will help us to continue to provide value to our portfolio of commercial partners and create further brand solutions.”

Leo Matlock, VP Commercial, BLAST Premier

 

With brands such as Betway, EPOS and CS.MONEY on board, the task of providing the partners with the best possible outcomes to foster a long lasting partnership is one of the most important ones to engage with. Through our qualitative and quantitative approach towards the valuation of individual sponsorship assets (e.g. logo integration, banner placements or creative content pieces) on the most granular level technically possible, we help the media network with verifying the value of its platforms. This way, BLAST recieves analytical insights to all sponsor related content on relevant social media channels and live streaming platforms.

 


 

Download the full Press Release here