EXCEL fires it up with AI-Solutions

31st March 2022

Shikenso will provide EXCEL with brand insights and partnership metrics.

Karsten Schonauer  

Karsten Schonauer
Creative Director


EXCEL ESPORTS is a leading British esports organization and gaming culture brand, participating across game titles such as Fortnite, VALORANT, League of Legends and FIFA. Not only is the organization one of the ten founding partners of the most-watched esports league in Europe, the League of Legends European Championship (LEC), they are also home to the youngest gamer to earn $1 million in esports: Fortnite prodigy Jaden "Wolfiez" Ashman. With its ongoing growth and success, EXCEL has scored multiple partnerships with industry leading partners, among others with JD SPORTS, EE, Beyond NRG and HyperX. To keep this trend going, EXCEL will now rely on best-in-class sponsorship metrics to measure performance of its partnerships across various channels. 




“We are excited to announce our partnership with Shikenso. Being able to deeply analyze our digital inventory and track the performance of our partnership assets is very important for us, especially as we continue to partner with some of the biggest brands globally.”

Mark Carter, Commercial Director, EXCEL ESPORTS


The strategic data partnership between EXCEL and the Frankfurt based analytics startup Shikenso will see Shikenso perform its powerful sponsorship analysis for the brand and its competitive esports teams. Through ai-based image recognition tools and big data mapping, the London based organization gets equipped with industry leading tools to foster a sustainable, data-driven ecosystem and to keep track of and further amplify the organizations growth.



Download the full Press Release here