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The newly ignited League builds on best-in-class AI-analytics for sponsor performance measurement
Frankfurt am Main (Germany), December 13th 2024 - The Icon League, a trailblazing football project spearheaded by Toni Kroos and content creator Elias Nerlich, is announcing an exciting partnership with Shikenso Analytics, a leader in sponsorship data solutions. This collaboration is set to enhance the league's ability to deliver unparalleled value to its sponsors and fans alike.
By combining professional footballers, athletes, and celebrities from diverse fields –among others Toni Rüdiger, David Alaba, Luciano or Reezy- the Icon League reinvents traditional football formats with an innovative mix of sports and entertainment. Supported by major sponsors like Nissan and freenet, accurately measuring brand exposure across live streaming and social media platforms is crucial.
To ensure maximum value for its partners, the Icon League is leveraging Shikenso's state-of-the-art computer vision technology. This partnership provides the league with in-depth data insights, accurate media valuation, and automated reporting, empowering them to optimize sponsorship strategies and deliver robust results. With a focus on live streaming and social media platforms, the collaboration promises to redefine how brand exposure is measured and monetized in the digital age.
"Building strong, professional relationships with our partners is a cornerstone of our long-term vision. Shikenso Analytics is a trusted leader in sponsorship analysis, making them an ideal partner to enhance the value we deliver to our league and sponsors", said Alvaro Magel, Head of Partnerships at 360Media.
“We are thrilled to collaborate with the Icon League, one of the most innovative sports concepts of the year. By providing advanced analytics and unparalleled insights into brand visibility and fan engagement, we aim to help the league and its partners maximize sponsorship impact going forward”, said Arwin Fallah Shirazi, Co-CEO & Co-Founder at Shikenso Analytics.
The Icon League has recently concluded its play-ins. On December 15th, the final 8 will be battling it out in the SAP Garden Munich, competing for the highly sought after first league title.
About Shikenso
Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximize performance.
Because ROI is a numbers game. So play it to win.
About The Icon League
The Icon League is the leading small pitch league in Germany and combines different entertainment worlds from sport, music and content creator/livestreaming in an innovative way, e.g. with the German rapper Luciano, creator Sidney Friede, national player Robert Andrich and legend Franck Ribery. The league consists of 14 teams and is led by the two presidents Toni Kroos and Elias Nerlich. The league mobilises a young and extremely active community that is fully behind the league and has generated over 700 million views in a very short space of time thanks to its enormous commitment.
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