Icon League partners with Shikenso for Sponsorship Tracking

Frankfurt am Main (Germany), December 13^th 2024 - The Icon League, a trailblazing football project spearheaded by Toni Kroos and content creator Elias Nerlich, is announcing an exciting partnership with Shikenso Analytics, a leader in sponsorship data solutions. This collaboration is set to enhance the league's ability to deliver unparalleled value to its sponsors and fans alike.

By combining professional footballers, athletes, and celebrities from diverse fields –among others Toni Rüdiger, David Alaba, Luciano or Reezy- the Icon League reinvents traditional football formats with an innovative mix of sports and entertainment. Supported by major sponsors like Nissan and freenet, accurately measuring brand exposure across live streaming and social media platforms is crucial.

To ensure maximum value for its partners, the Icon League is leveraging Shikenso's state-of-the-art computer vision technology. This partnership provides the league with in-depth data insights, accurate media valuation, and automated reporting, empowering them to optimize sponsorship strategies and deliver robust results. With a focus on live streaming and social media platforms, the collaboration promises to redefine how brand exposure is measured and monetized in the digital age.

"Building strong, professional relationships with our partners is a cornerstone of our long-term vision. Shikenso Analytics is a trusted leader in sponsorship analysis, making them an ideal partner to enhance the value we deliver to our league and sponsors."

Alvaro Magel, Head of Partnerships, 360Media (Agency of record)

“We are thrilled to collaborate with the Icon League, one of the most innovative sports concepts of the year. By providing advanced analytics and unparalleled insights into brand visibility and fan engagement, we aim to help the league and its partners maximize sponsorship impact going forward.”

Arwin Fallah Shirazi, Co-CEO & Co-Founder, Shikenso Analytics

The Icon League has recently concluded its play-ins. On December 15th, the final 8 will be battling it out in the SAP Garden Munich, competing for the highly sought after first league title.

Video Credit: The Icon league

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About Shikenso Analytics

In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI.

Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media and social media.

Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. With Shikenso, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data you can trust.

For more information, please visit www.shikenso.com

About The Icon League:

The Icon League is the leading small pitch league in Germany and combines different entertainment worlds from sport, music and content creator/livestreaming in an innovative way, e.g. with the German rapper Luciano, creator Sidney Friede, national player Robert Andrich and legend Franck Ribery. The league consists of 14 teams and is led by the two presidents Toni Kroos and Elias Nerlich. The league mobilises a young and extremely active community that is fully behind the league and has generated over 700 million views in a very short space of time thanks to its enormous commitment.