Senior Marketing Manager
Frankfurt am Main (Germany), August 29th 2023 - German analytics firm, Shikenso Analytics, has established a commercial partnership with Turtle Beach, the world’s best-selling gaming headset maker and a globally recognized powerhouse in gaming accessories. The collaboration equips Turtle Beach with Shikenso’s state-of-the-art AI-platform that provides insightful sponsorship performance data. Whether through live streams, video content, spoken partner integrations, or social media engagements, Turtle Beach can now dissect brand exposure on an array of streaming and social media platforms. The comprehensive insights gathered on the brand’s partnerships with popular creators such as the iconic DrDisrespect, Skyrroz, Fextralife and Shlorox, among others, will foster data-driven decision making and impactful growth strategies.
“Gaining additional insights on our creator partners and capturing their authentic endorsement will help us better measure success, and Shikenso's suite of AI tools gives us that full visibility.”
Ryan Dell, SVP, Global Marketing, Tutle Beach Corporation
“Joining forces with a distinguished industry leader in gaming peripheral marks a significant step for us at Shikenso. Our sponsorship analytics tools will help Turtle Beach get an even more comprehensive overview of their engagements with their esteemed list of partnered creators. We look forward to providing insightful data and helping contribute to Turtle Beach's strategic evolution.”
Arwin Fallah Shirazi, CEO & Co-Founder, Shikenso GmbH
Shikenso GmbH is a Germany based analytics company working in the esports and gaming industry. By using artificial intelligence, the company enables representatives of the industry to evaluate and control their investments, sponsorships, and marketing activities in a sustainable way and furthermore creates a more transparent ecosystem towards endemic and non-endemic brands. Branded content or sponsorship assets are analyzed throughout live-streaming and social media platforms to exploit the full potential of every engagement and boost performance with reliable data.
For more information, please visit: www.shikenso.com
Turtle Beach Corporation (corp.turtlebeach.com) is one of the world’s leading gaming accessory providers. The Company’s namesake Turtle Beach brand (www.turtlebeach.com) is known for designing best-selling gaming headsets, top-rated game controllers, and groundbreaking gaming simulation accessories. Innovation, first-to-market features, a broad range of products for all types of gamers, and top-rated customer support have made Turtle Beach a fan-favorite brand and the market leader in console gaming audio for over a decade. Turtle Beach’s ROCCAT brand (www.roccat.com) combines detail-loving German innovation with a genuine passion for designing the best PC gaming products, including award-winning keyboards, mice, headsets, mousepads, and other PC accessories. Turtle Beach’s shares are traded on the Nasdaq Exchange under the symbol: HEAR.