Shikenso Analytics Partners with Turtle Beach for Data-Drive

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Leading Gaming Accessory Maker Uses Shikenso’s AI-Tools to Provide Insightful Data on the Brand’s Partnerships.

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Frankfurt am Main (Germany), August 29^th 2023 - German analytics firm, Shikenso Analytics, has established a commercial partnership with Turtle Beach, the world’s best-selling gaming headset maker and a globally recognized powerhouse in gaming accessories. The collaboration equips Turtle Beach with Shikenso’s state-of-the-art AI-platform that provides insightful sponsorship performance data. Whether through live streams, video content, spoken partner integrations, or social media engagements, Turtle Beach can now dissect brand exposure on an array of streaming and social media platforms. The comprehensive insights gathered on the brand’s partnerships with popular creators such as the iconic DrDisrespect, Skyrroz, Fextralife and Shlorox, among others, will foster data-driven decision making and impactful growth strategies.

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“Gaining additional insights on our creator partners and capturing their authentic endorsement will help us better measure success, and Shikenso's suite of AI tools gives us that full visibility”, said Ryan Dell, SVP, Global Marketing at Turtle Beach Corporation.

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“Joining forces with a distinguished industry leader in gaming peripheral marks a significant step for us at Shikenso. Our sponsorship analytics tools will help Turtle Beach get an even more comprehensive overview of their engagements with their esteemed list of partnered creators. We look forward to providing insightful data and helping contribute to Turtle Beach's strategic evolution”, said Arwin Fallah Shirazi, CEO & Co-Founder at Shikenso GmbH.

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About Shikenso

Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximize performance.

Because ROI is a numbers game. So play it to win.

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‍About Turtle Beach Corporation

Turtle Beach Corporation (corp.turtlebeach.com) is one of the world’s leading gaming accessory providers. The Company’s namesake Turtle Beach brand (www.turtlebeach.com) is known for designing best-selling gaming headsets, top-rated game controllers, and groundbreaking gaming simulation accessories. Innovation, first-to-market features, a broad range of products for all types of gamers, and top-rated customer support have made Turtle Beach a fan-favorite brand and the market leader in console gaming audio for over a decade. Turtle Beach’s ROCCAT brand (www.roccat.com) combines detail-loving German innovation with a genuine passion for designing the best PC gaming products, including award-winning keyboards, mice, headsets, mousepads, and other PC accessories. Turtle Beach’s shares are traded on the Nasdaq Exchange under the symbol: HEAR.