Frankfurt am Main (Germany), February 7th 2024 - Team Liquid, a global esports powerhouse with a storied legacy, continues its dominance in the esports industry with a strategic partnership that enhances its commitment to excellence. Established in 2000, Team Liquid has consistently achieved victory across a multitude of gaming titles, solidifying its position as a leader in the field. With a robust portfolio boasting 120 elite athletes engaged in various game titles such as League of Legends, Counter-Strike, Dota 2, and more, Team Liquid operates within a highly professional framework for both athletes and brand partners.
Today, Team Liquid has entered an alliance with Shikenso Analytics, a prominent German IT company. By leveraging Shikenso's state-of-the-art AI solution, Team Liquid gains unparalleled capabilities to monitor and optimize partnerships across streaming and social channels, as well as further elevating its performance metrics and strategic decision-making processes. As Team Liquid continues to push boundaries and redefine industry standards, this partnership with Shikenso Analytics underscores the organization's dedication to providing its athletes and partners with unparalleled opportunities for success.
“Working with an endemic partner that understands the esports and streaming industries is essential, as it ensures that the data is not only reliable, but that it uses the most suitable methodology in determining the value of our assets. Team Liquid will be using their analytics data from our pitches to our reporting, while we work together in improving the effectiveness of our campaigns for our partners. We are thrilled to team up with a forward-thinking company like Shikenso.”
Jason Lucas Luijckx, Director of Partnerships EMEA , Team Liquid
“Team Liquid stands as one of the most esteemed organizations in the industry, and I've been an avid follower of their journey for as long as I can remember. As we at Shikenso edge closer to our goal of establishing an industry standard in media valuation, we're thrilled to seamlessly integrate our cutting-edge solution into Team Liquid's partnership strategies together with loadout, marking a significant stride towards shaping the future of esports analytics.”
Arwin Fallah Shirazi, Co-CEO & Co-Founder, Shikenso GmbH
About Shikenso GmbH
Shikenso GmbH is a Germany based analytics company working in the esports and gaming industry. By using artificial intelligence, the company enables representatives of the industry to evaluate and control their investments, sponsorships, and marketing activities in a sustainable way and furthermore creates a more transparent ecosystem towards endemic and non-endemic brands. Branded content or sponsorship assets are analyzed throughout live-streaming and social media platforms to exploit the full potential of every engagement and boost performance with reliable data.
For more information, please visit: www.shikenso.com
Team Liquid is an esports and gaming organization founded in 2000 in Utrecht, the Netherlands and led by its founder and Co-CEO Victor Goossens, and Co-CEO Steve Arhancet. The organization has over 120 athletes competing across multiple esports titles, including League of Legends, Counter-Strike, Dota 2, VALORANT, Rocket League, Rainbow Six Siege, Fortnite, and more. With over $47M in prize money won and 600M tournament hours watched throughout its history, Team Liquid is the most successful esports team in the Western market in terms of competitive achievement, esports viewership and fan engagement. Their international operations are housed in a facility network with a total combined floor space of 5,500 square meters called the Alienware Training Facilities, located in Utrecht, São Paulo, Brazil and Los Angeles, California.
In addition to its premier esports team franchises, Liquid Enterprises operates various business units created to complement its athletic brand. This includes influencer management agency Liquid Media, the world’s most popular esports wiki Liquipedia, a full service video production company known for its high-quality esports documentary-style filmmaking, and a creative agency focused on fashion, design, and apparel.
In September 2016, controlling interest in Team Liquid was purchased by esports ownership group, aXiomatic. aXiomatic leadership includes Co-Executive Chairmen Peter Guber, Ted Leonsis, Jeff Vinik and Bruce Karsh who together represent an unparalleled team of sports, technology, entertainment and investment industry titans. Other notable investors include NBA legends Michael Jordan and Magic Johnson, Steve Case, and David M. Rubenstein.