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Nayeemul Islam
Junior Content Marketer
Partnerships / 3 Min.
Frankfurt am Main (Germany) - May 09, 2025 – Shikenso Analytics, a leading provider of AI-powered sponsorship intelligence, is proud to announce the renewal of its partnership with Triton Poker Series, home to the world’s most prestigious high-stakes poker tournaments. This continued collaboration highlights Shikenso’s role as a technology leader in sponsorship analytics, delivering advanced solutions across premium sports and entertainment properties. With its AI-powered tools, Shikenso will support Triton Poker Series in measuring brand visibility across digital and broadcast channels, streamlining sponsor reporting.
With this renewed partnership, Shikenso Analytics will deliver tracking and analysis of Triton Poker’s social media performance across all of their digital channels. To raise the stakes on their partner brands’ exposure, Shikenso’s video analysis will track every frame across streams of events. Additionally, the brand will also unlock the power of words with Shikenso’s voice analysis tool capturing brand mentions.
Triton Poker Series is a premier high-stakes poker tour renowned for hosting some of the most exclusive and prestigious events in the global poker circuit. Established in 2016, Triton brings together elite professional players and affluent recreational participants in a unique blend of competitive spirit and luxury. With a commitment to excellence, charitable initiatives, and world-class production, Triton Poker Series continues to elevate the game’s profile through unforgettable tournaments held in iconic locations worldwide.
Andy Wong, CEO at Triton Poker Series: “At Triton, we are in the constant pursuit of excellence as we build the Pinnacle of Poker. In the past year, Shikenso’s technology has given us the clarity and confidence to demonstrate immense brand value to partners and push the boundaries of what’s possible in poker entertainment. We look forward to a continued partnership.”
Arwin Fallah Shirazi, Co-CEO & Co-Founder at Shikenso Analytics: “We're thrilled to continue our work with Triton Poker Series. Their dedication to innovation and excellence aligns perfectly with our vision to transform sponsorship measurement. Together, we’re enabling more intelligent decisions for brands in one of the world’s most nail-biting sports.”
For more insights on sponsorship analytics and partnership opportunities, visit Shikenso’s website.
In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI.
Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media and social media.
Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. Clients include agencies like Fuse, Sportfive, and GroupM, sports organizations such as the Belgium Pro League, DFL, and Club Brugge, as well as major brands like Pringles, Aldi, and Red Bull. With Shikenso, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data you can trust.
For more information visit our homepage or follow us on LinkedIn and X.
Triton Poker Series stands at the pinnacle of high-stakes poker, known for its prestigious tournaments that draw the best players from around the globe. Dedicated to delivering exceptional poker experiences, Triton Poker Series combines intense competition with world-class venues, creating unforgettable events. Our commitment to excellence and innovation is evident in every tournament, setting industry standards and thrilling audiences worldwide.
For more information, visit the Triton Poker Series website.
