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Speedometer view from a car dashboard with a blurred cityscape, illustrating the importance of fast reporting in sponsorship performance.
Why Reporting Speed Matters In Sponsorship
13.
Mar
Discover why fast reporting is crucial in sponsorship. Learn how real-time data boosts ROI, enhances decision-making, and keeps brands ahead of competitors.
Insights / Nayeemul Islam / 4 Min.
Speedometer view from a car dashboard with a blurred cityscape, illustrating the importance of fast reporting in sponsorship performance.
Why Reporting Speed Matters In Sponsorship
13.
Mar
Discover why fast reporting is crucial in sponsorship. Learn how real-time data boosts ROI, enhances decision-making, and keeps brands ahead of competitors.
Insights / Nayeemul Islam / 4 Min.
Sponsorship Analytics: Why Sentiment Analysis Matters
Sponsorship Analytics: Why Sentiment Analysis Matters
07.
Mar
Discover how sentiment analysis helps brands gauge audience perception, manage crises, and stay ahead of competitors in sponsorship analytics.
Insights / Nayeemul Islam / 3 Min.
F1 race car with fiery effects, promoting a blog on why beauty brands should sponsor Formula 1, featuring bold typography.
F1 Sponsorship: Beauty Industry Ready to Race?
04.
Mar
F1’s shifting demographics make it a prime space for beauty brands. ELEMIS x Aston Martin leads the way- find out why this bold move is a success.
Insights / Nayeemul Islam / 3 Min.
Footballer celebrating wearing a white jersey with a Nike sponsor logo, captured during a match. Logos of Nike Liga & Shikenso visible.
Slovakian Football League Niké Liga Partners With Shikenso
25.
Feb
Niké Liga is leveling up sponsorship insights! Partnering with Shikenso Analytics, Slovakia’s top football league is embracing AI-powered valuation to measure brand impact like never before.
Partnerships / Karsten Schonauer / 3 Min.
Sell More Sponsorships – Make Data Your Secret Weapon. A digital-themed design featuring a silhouette with a finger on lips.
How to Use Data to Close More Sponsorship Deals
13.
Feb
Want to sell more sponsorships and stand out from the competition? Discover how data-driven strategies can help you attract sponsors, optimize deals, and prove real ROI for long-term success.
Insights / Benedikt Becker, Nayeemul Islam / 3 Min.
Athlete sprinting on with the text 'YouTube and Athletes: The new playing field for sports icons' displayed over a YouTube video player
YouTube And Athletes: The New Playing Field For Sports Icons
10.
Feb
Discover why top athletes like Cristiano Ronaldo, Charles Leclerc, and Stephen Curry are thriving on YouTube. Learn how sports stars are leveraging personal branding, storytelling, and monetization to connect with fans beyond the game.
Insights / Nayeemul Islam / 4 Min.
Graph with red and green trend lines, pencils as arrows and text: 'Building Sponsorship Confidence: How brands can tackle a worrying trend.'
Sponsorship Confidence: Winning Back Trust For Brands
31.
Jan
Why are brands losing confidence in sponsorships, and how can we address this trend to foster a better sponsorship ecosystem? Shikenso finds out.
Insights / Benedikt Becker, Nayeemul Islam / 3 Min.
A promotional banner for the top esports business events in 2025, featuring a dark background with silhouettes of players and gaming setups
The Top Esports Business Events 2025
23.
Jan
Explore the top esports business events taking place across the world in 2025, including Gamescom, G2E, EsportsNext and more. Join the leading events to network with industry leaders, discover innovations, and stay updated in the esports business arena.
Insights / Nayeemul Islam / 3 Min.
Shikenso Analytics lists the top Sports Business Events taking place in Europe in 2025
The Top Sports Business Events in Europe 2025
08.
Jan
Explore the best sports business events taking place in Europe in 2025, including SPOBIS, ISC, SportsPro Live, and more. Join the leading events to network with industry leaders, discover innovations, and stay ahead in the sports business arena.
Insights / Nayeemul Islam / 4 Min.
Futuristic Porsche vehicle featured as a brand integration in the newly announced game Intergalactic.
Sony, Adidas & Porsche Transform Gaming with Intergalactic
19.
Dec
Discover how Sony, Adidas, and Porsche are transforming gaming sponsorships through seamless brand integration in Intergalactic. Learn why this trend is shaping the future of immersive storytelling.
Insights / Benedikt Becker / 2 Min.

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