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Thomas Müller clapping and smiling in Bayern Munich jersey with title text Why Brands Love Thomas Müller
Why Brands Love Thomas Muller
30.
May
This blog post explores why Thomas Müller's authenticity, humor, and loyalty make him a standout figure in brand partnerships. From LEGO to Telekom, it highlights how his personality drives real connection and marketing impact.
Insights / Nayeemul Islam / 3 Min.
Thomas Müller clapping and smiling in Bayern Munich jersey with title text Why Brands Love Thomas Müller
Why Brands Love Thomas Muller
30.
May
This blog post explores why Thomas Müller's authenticity, humor, and loyalty make him a standout figure in brand partnerships. From LEGO to Telekom, it highlights how his personality drives real connection and marketing impact.
Insights / Nayeemul Islam / 3 Min.
Visual representation of the shift from traditional paper-based sponsorship reporting to modern digital analytics, with graphs and documents
The Evolution of Sponsorship Reporting
28.
May
This blog post explores the evolution of sponsorship reporting—from manual logo tracking to real-time, data-driven insights. It highlights why modern brands demand deeper metrics like to truly understand sponsorship impact.
Insights / Nayeemul Islam / 4 Min.
Main banner image for the Esports World Cup 2025 showing a trophy in a packed stadium with event title
The Numbers Behind The Esports World Cup 2025
22.
May
Esports World Cup 2025, esports tournament prize pool, EWC 2025 games, EWC 2025 teams, EWC Riyadh 2025, competitive gaming stats, esports events 2025, global esports tournament, EWC prize money, esports schedule 2025
Insights / Nayeemul Islam / 2 Min.
Free case study banner: How MOONTON boosted media value by 70% using Shikenso's sponsorship data during MLBB M6
How Moonton Games Achieved €115 M in Brand Value
21.
May
This blog post explores how MOONTON Games partnered with Shikenso Analytics to generate over €115 million in brand value during the M6 World Championship. It offers a free case study with real metrics and strategic takeaways.
Case Studies / Nayeemul Islam / 4 Min.
Bundesliga jersey with Xbox and PlayStation controllers on a gaming chair, asking which Bundesliga clubs are in esports
Which Bundesliga Clubs Are In Esports?
20.
May
This blog post explores the growing presence of Bundesliga clubs in the esports world. From FIFA to League of Legends, it highlights which teams are active, the titles they compete in, and their biggest tournament achievements.
Insights / Nayeemul Islam / 3 Min.
Graphic showing the title 'The Evolution of Perimeter Advertising in European Football' with a stadium backdrop.
The Evolution Of Perimeter Advertising in European Football
16.
May
From painted boards to dynamic LED displays, this blog explores the evolution of perimeter advertising in football and how modern tech helps brands boost visibility, target audiences regionally, and track ROI with precision.
Insights / Nayeemul Islam / 3 Min.
Bundesliga 2025 commercial trends graphic featuring a red and white official Bundesliga football on a branded pedestal inside a stadium
Bundesliga 2025: The 5 Commercial Trends You Can't Ignore
14.
May
Discover the top 5 commercial trends shaping the Bundesliga in 2025-from AI-powered fan experiences to global sponsorship growth-offering key insights for brands, rights holders, and marketers in the evolving football business landscape.
Insights / Nayeemul Islam / 3 Min.
Esports team celebrating victory on stage with trophy under spotlights – highlighting sponsorship trends in 2025.
10 Sponsorship Trends Shaping Esports in 2025
09.
May
Esports sponsorships are evolving fast, and 2025 is shaping up to be a pivotal year. This blog dives into the top 10 trends redefining how brands connect with audiences in competitive gaming.
Insights / Nayeemul Islam / 5 Min.
Esports player wearing branded jersey with text overlay showing brand mention detection during livestream
Why Brand Mentions Matter In Esports Sponsorships
05.
May
In esports, the real win isn’t just getting seen - it’s getting mentioned. This blog unpacks why brand shoutouts matter more than logos, how teams can prove impact with data, and what it means for ROI. If you’re in sponsorships, you’ll want to read this.
Insights / Nayeemul Islam / 3 Min.
Female footballer kicks glowing ball with headline
Who Are The Sponsors of UEFA Women's Euro 2025?
29.
Apr
Explore the full list of brands sponsoring UEFA Women’s Euro 2025 and learn how their partnerships are helping to fuel the growth of women’s football, drive global visibility, and create new opportunities in sports marketing and business impact.
Insights / Nayeemul Islam / 5 Min.

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