Blog

All Categories Case Studies Insights Partnerships Product
Esports player wearing branded jersey with text overlay showing brand mention detection during livestream
Why Brand Mentions Matter In Esports Sponsorships
05.
May
In esports, the real win isn’t just getting seen - it’s getting mentioned. This blog unpacks why brand shoutouts matter more than logos, how teams can prove impact with data, and what it means for ROI. If you’re in sponsorships, you’ll want to read this.
Insights / Nayeemul Islam / 3 Min.
Esports player wearing branded jersey with text overlay showing brand mention detection during livestream
Why Brand Mentions Matter In Esports Sponsorships
05.
May
In esports, the real win isn’t just getting seen - it’s getting mentioned. This blog unpacks why brand shoutouts matter more than logos, how teams can prove impact with data, and what it means for ROI. If you’re in sponsorships, you’ll want to read this.
Insights / Nayeemul Islam / 3 Min.
Female footballer kicks glowing ball with headline
Who Are The Sponsors of UEFA Women's Euro 2025?
29.
Apr
Explore the full list of brands sponsoring UEFA Women’s Euro 2025 and learn how their partnerships are helping to fuel the growth of women’s football, drive global visibility, and create new opportunities in sports marketing and business impact.
Insights / Nayeemul Islam / 5 Min.
Digital football graphic with headline text 'How Data Helps Bundesliga Clubs Score Off the Pitch' on a dark blue tech background
How Data Helps Bundesliga Clubs Score Off the Pitch
23.
Apr
Discover how Bundesliga clubs are turning sponsorship data into a commercial edge-tracking media value, fan sentiment, and engagement to land bigger deals and prove real ROI. See how AI and analytics are changing the sponsorship game.
Insights / Nayeemul Islam / 3 Min.
Digital soccer player visualizing AI-driven sponsorship insights like fan engagement, brand value, and asset detection
Stop Guessing: How AI Is Reshaping Sponsorships
18.
Apr
AI is changing the game in sponsorships-from smarter targeting to real-time ROI tracking. Discover how brands are using data, not guesswork, to win partnerships that truly pay off. Ready to sponsor smarter? Dive into the future of sponsorship.
Insights / Nayeemul Islam / 3 Min.
Futuristic Formula 1 car racing, illustrating the evolution of F1 sponsorships.
The Evolution of F1 Sponsorships
26.
Mar
Discover how Formula 1 sponsorship evolved, attracting global brands from DHL to Louis Vuitton, shaping motorsport into a dynamic marketing powerhouse.
Insights / Nayeemul Islam / 5 Min.
Female soccer player in stadium with text:
The Top Women's Sports Business Events in 2025
19.
Mar
Discover the premier women's sports business events of 2025, including key summits, networking opportunities, and conferences empowering female sports leaders.
Insights / Nayeemul Islam / 3 Min.
Speedometer view from a car dashboard with a blurred cityscape, illustrating the importance of fast reporting in sponsorship performance.
Why Reporting Speed Matters In Sponsorship
13.
Mar
Discover why fast reporting is crucial in sponsorship. Learn how real-time data boosts ROI, enhances decision-making, and keeps brands ahead of competitors.
Insights / Nayeemul Islam / 4 Min.
Sponsorship Analytics: Why Sentiment Analysis Matters
Sponsorship Analytics: Why Sentiment Analysis Matters
07.
Mar
Discover how sentiment analysis helps brands gauge audience perception, manage crises, and stay ahead of competitors in sponsorship analytics.
Insights / Nayeemul Islam / 3 Min.
F1 race car with fiery effects, promoting a blog on why beauty brands should sponsor Formula 1, featuring bold typography.
F1 Sponsorship: Beauty Industry Ready to Race?
04.
Mar
F1’s shifting demographics make it a prime space for beauty brands. ELEMIS x Aston Martin leads the way- find out why this bold move is a success.
Insights / Nayeemul Islam / 3 Min.
Sell More Sponsorships – Make Data Your Secret Weapon. A digital-themed design featuring a silhouette with a finger on lips.
How to Use Data to Close More Sponsorship Deals
13.
Feb
Want to sell more sponsorships and stand out from the competition? Discover how data-driven strategies can help you attract sponsors, optimize deals, and prove real ROI for long-term success.
Insights / Benedikt Becker, Nayeemul Islam / 3 Min.

See Shikenso in action.

Book your demo to discover how Shikenso addresses your biggest sponsorship challenges
A no-commitment dashboard walkthrough
Discussion built on your top priorities
Your questions, answered

Join the sponsorship insights club

Don't miss out on the insights that the press and media rave about!
Trusted by:
Cookie-Settings
Cookie-Settings
We use cookies to analyze site usage. See our data protection policy for details. You can change settings anytime in your browser. By continuing, you consent to this processing, which you can revoke anytime. Click "Accept" to agree to data processing and transfer to third countries.