Insights from the world of sponsorship analytics.

Thomas Müller’s humor, loyalty, and authenticity make him a brand favorite—from LEGO to Telekom, impact follows.

Sponsorship reporting has evolved—from manual tracking to real-time data as brands seek deeper, smarter impact insights.

Esports World Cup 2025 breaks records in size, scope & prize pool—here’s a look at the numbers behind the mega event.

Bundesliga clubs are rising in esports—active in FIFA, LoL, and more, with major tournament wins to their name.

How perimeter advertising in European football changed from simple boards to powerful tools for global brands.

Top 5 Bundesliga 2025 trends: AI fan experiences, global sponsorship growth, and key insights for brands and marketers.

Esports sponsorships are evolving—discover 2025’s top 10 trends reshaping how brands engage with gaming audiences.

In esports, mentions beat logos. This blog shows why shoutouts matter, how to track them, and what they mean for ROI.

UEFA Women’s Euro 2025 sponsors are boosting the game’s growth, visibility, and impact in sport and marketing.

Shikenso sharpens its focus on AI-driven insights and global sponsorship intelligence with a new brand identity.

Shikenso now offers a full AI-powered solution for rights holders, brands, and sports & esports organizations.

BIG and Shikenso showcase how data, precision, and passion drive performance and partnerships in esports.

SK Gaming and Shikenso showcase how data, innovation, and partnerships drive measurable impact in global esports.

FURIA extends partnership with Shikenso through 2027 for AI-powered sponsorship analytics and transparent ROI.

Shikenso powers Esports World Cup 2025 with AI-driven sponsorship analytics across games, streams, and media.

Shikenso joins Baller League as Official Analytics Partner, bringing AI-powered insights on brand reach and ROI.

Eintracht Spandau renews data partnership with Shikenso to measure media value and maximise sponsorship impact.

Volleyball World & Shikenso partner to deliver AI-driven sponsorship insights across broadcasts, VBTV, and social media.

Fnatic renews with Shikenso to boost sponsorship tracking with AI, powering smarter decisions and stronger brand impact.

Shikenso & Triton Poker extend their partnership, bringing AI-powered sponsorship tracking to elite poker tournaments.

Shikenso partners with Alliance to deliver AI-driven sponsorship insights and optimize brand exposure across esports.

Shikenso joins OMR Festival 2025 as analytics partner, tracking brand exposure across 300+ channels and 20+ partners.