Shikenso® Blog

Insights from the world of sponsorship analytics.

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11 Jan 2022

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11 Jan 2022

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5 min read

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11 Jan 2022

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5 min read

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11 Jan 2022

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5 min read

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11 Jan 2022

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5 min read

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11 Jan 2022

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5 min read

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11 Jan 2022

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5 min read

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11 Jan 2022

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5 min read

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11 Jan 2022

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Product Updates

Aug 14, 2025

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3 min read

Shikenso Unveils New Brand Identity to Mark a Bold New Chapter

by Karsten Schonauer

Creative Director

Industry insights

Beverage Brands In Esports: Sponsorship Market Evolution

Discover how beverage brands like Red Bull, Pepsi, and Monster have shaped esports through strategic sponsorships.

Industry insights

How LBBW Won Big with a Last-Minute Sponsorship Swap

LBBW gained big at the 2025 DFB-Pokal final after Winamax’s missed payment led to a last-minute sponsor switch.

Industry insights

Why Brands Love Thomas Muller

Thomas Müller’s humor, loyalty, and authenticity make him a brand favorite—from LEGO to Telekom, impact follows.

by Benedikt Becker

Vice President Marketing

Industry insights

The Evolution of Sponsorship Reporting

Sponsorship reporting has evolved—from manual tracking to real-time data as brands seek deeper, smarter impact insights.

Industry insights

The Numbers Behind The Esports World Cup 2025

Esports World Cup 2025 breaks records in size, scope & prize pool—here’s a look at the numbers behind the mega event.

Shikenso Powers Volleyball World's New Era of Sponsorships

Volleyball World & Shikenso partner to deliver AI-driven sponsorship insights across broadcasts, VBTV, and social media.

Industry insights

Which Bundesliga Clubs Are In Esports?

Bundesliga clubs are rising in esports—active in FIFA, LoL, and more, with major tournament wins to their name.

Industry insights

The Evolution Of Perimeter Advertising in European Football

Volleyball World & Shikenso partner to deliver AI-driven sponsorship insights across broadcasts, VBTV, and social media.

Industry insights

Bundesliga 2025: The 5 Commercial Trends You Can't Ignore

Top 5 Bundesliga 2025 trends: AI fan experiences, global sponsorship growth, and key insights for brands and marketers.

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Industry insights

EWC 2025: What Celebrities Bring To The Future Of Esports

Explore the full list of brands sponsoring UEFA Women’s Euro 2025 and learn how their partn...

Industry insights

Betting Brands In Esports: Sponsorship Market Evolution

From Pinnacle to GG.Bet, betting brands have become a driving force in esports through bold sponsorship moves.

Industry insights

Creators × Football: Europe’s New Sportainment Leagues

Creators and ex-pros are reshaping football with leagues like Kings League, blending sport and entertainment.

Industry insights

The Outfitters Of Women’s EURO 2025 National Teams

Adidas, Nike, Puma & Hummel lead Women’s EURO 2025 kits, reflecting the rise of women’s football and brand influence.

Industry insights

Beverage Brands In Esports: Sponsorship Market Evolution

Discover how beverage brands like Red Bull, Pepsi, and Monster have shaped esports through strategic sponsorships.

Industry insights

How LBBW Won Big with a Last-Minute Sponsorship Swap

LBBW gained big at the 2025 DFB-Pokal final after Winamax’s missed payment led to a last-minute sponsor switch.

Industry insights

Why Brands Love Thomas Muller

Thomas Müller’s humor, loyalty, and authenticity make him a brand favorite—from LEGO to Telekom, impact follows.

by Benedikt Becker

Vice President Marketing

Industry insights

The Evolution of Sponsorship Reporting

Sponsorship reporting has evolved—from manual tracking to real-time data as brands seek deeper, smarter impact insights.

Industry insights

The Numbers Behind The Esports World Cup 2025

Esports World Cup 2025 breaks records in size, scope & prize pool—here’s a look at the numbers behind the mega event.

Product updates

August 14, 2025

Shikenso Unveils New Brand Identity to Mark a Bold New Chapter

Discover how Shikenso’s rebrand sharpens its focus on AI-driven insights and global sponsorship intelligence.

by Karsten Schonauer

Creative Director

Product updates

Shikenso Analytics Revolutionizes Sponsorship Tracking

Shikenso now offers a full AI-powered solution for rights holders, brands, and sports & esports organizations.

by Benedikt Becker

Vice President Marketing

Product updates

Shikenso Esports Radar

Revolutionizing the Way Businesses Approach Sponsorships in Esports

by Karsten Schonauer

Creative Director

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This image displays the logos of Shikenso and FURIA, displaying the renewal of their partnership

August 26, 2025

FURIA and Shikenso Extend Partnership for Two More Years

FURIA extends partnership with Shikenso through 2027 for AI-powered sponsorship analytics and transparent ROI.

by Benedikt Becker

Vice President Marketing

This image displays the logos of Shikenso and the Esports Worldcup (EWC), displaying their newly formed partnership

August 19, 2025

Shikenso Named Official Sponsorship Analytics Provider of Esports World Cup

Shikenso powers Esports World Cup 2025 with AI-driven sponsorship analytics across games, streams, and media.

by Benedikt Becker

Vice President Marketing

Shikenso The Sponsorship Analytics Partner of Baller League

Shikenso joins Baller League as Official Analytics Partner, bringing AI-powered insights on brand reach and ROI.

Eintracht Spandau Renews Data Partnership With Shikenso

Adidas, Nike, Puma & Hummel lead Women’s EURO 2025 kits, reflecting the rise of women’s football and brand influence.

Shikenso Powers Volleyball World's New Era of Sponsorships

Volleyball World & Shikenso partner to deliver AI-driven sponsorship insights across broadcasts, VBTV, and social media.

Shikenso & Fnatic Extend Data-Driven Partnership

Fnatic renews with Shikenso to boost sponsorship tracking with AI, powering smarter decisions and stronger brand impact.

Triton Poker Renews Partnership With Shikenso Analytics

Shikenso & Triton Poker extend their partnership, bringing AI-powered sponsorship tracking to elite poker tournaments.

Alliance Partners with Shikenso to Elevate Sponsorship Value

Shikenso partners with Alliance to deliver AI-driven sponsorship insights and optimize brand exposure across esports.

Shikenso Powers Sponsorship Analytics at OMR Festival 2025

Shikenso joins OMR Festival 2025 as analytics partner, tracking brand exposure across 300+ channels and 20+ partners.

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